// HUBSPOT ALTERNATIVE

B2B CRM
vs. HubSpot.

HubSpot's free CRM is the market default — but the moment you need automation, custom reports, sequences, or AI, you're on Sales Hub Pro at $90+/user/month.

B2B CRM is free for everything: pipeline, automation, reports, sequences, custom fields, integrations. The only paid layer is the AI agents on top, $49 per agent.

REQUEST BETA ACCESS See full comparison ↓

HubSpot's free CRM has done more for the B2B CRM category than any single product in the last decade. It's also the reason most B2B SME teams end up surprised by the upgrade path: the moment you need workflow automation, sales sequences, custom reports, or AI features, you're paying $90+/user/month on Sales Hub Pro. B2B CRM is built around a different bet — every CRM feature stays free, and the upgrade is into discrete AI agents you can turn on (or off) per month.

// TL;DR
  • → B2B CRM: every CRM feature is free, including automation, sequences, custom reports.
  • → HubSpot Free CRM: limited to 1M contacts, no real automation, no sequences, no AI — those live behind Sales Hub Pro at $90/user/month.
  • → B2B CRM monetises five named AI agents on top — $49 each, opt-in.
  • → HubSpot has a bigger ecosystem, marketing hub, and brand. We're a focused B2B SME tool with an agentic upgrade path.
// FEATURE COMPARISON

Side by side.

FEATURE
B2B CRM
HUBSPOT
Free CRM
✓Truly unlimited — users, deals, contacts
Free CRM caps automation, sequences, reports
Workflow automation
✓Free tier
Sales Hub Pro — $90/user/month
Sales sequences
✓Free tier
Sales Hub Pro — $90/user/month
Custom reports
✓Free tier — unlimited
Limited on Free; full reports on Pro
AI features
✓Five named agents, $49 each, opt-in
Breeze — bundled into Pro / Enterprise
AI SDR (auto-drafted outreach)
✓Outreach Agent — $49/mo
Breeze Prospecting Agent — Pro tier
AI BDR (inbound qualification)
✓Qualification Agent — $49/mo
Not a discrete agent
AI call summary
✓Call-Summary Agent — $49/mo
Smart CRM AI summaries — Pro tier
CRM hygiene automation
✓Hygiene Agent — $49/mo
Operations Hub — separate product, $90+/user
Account research auto-brief
✓Research Agent — $49/mo
Manual or via Breeze, Pro tier
Custom fields on Free
✓Unlimited
10 properties on Free; unlimited on Pro
Sequences seat cap
✓No cap — every user gets full features
Sequences seats sold separately on Pro
Marketing hub
✓Out of scope — B2B sales focus
Yes — separate product, $20–$3,600/month
Ecosystem & integrations
✓100+ native
1,500+ native — biggest in market
Public API
✓REST API, all tiers
REST API, all tiers
// WHEN TO PICK

Be honest with yourself.

PICK B2B CRM IF
  • → You're a B2B SME team that grows by adding reps, and HubSpot's per-seat upgrades to Pro are about to bite.
  • → You want AI as a discrete, opt-in capability — not bundled into a $90+/user tier you don't fully use.
  • → Your motion is B2B sales-first, not inbound-marketing-first. (HubSpot leans hard on the marketing hub.)
  • → You're early enough that you can run on a free CRM today and add agents as the beta opens.
PICK HUBSPOT IF
  • · You're a marketing-led organisation and the inbound + content + nurture stack is your priority.
  • · You're already deeply embedded in HubSpot — workflows, dashboards, lifecycle stages — and the migration cost is real.
  • · You need the full HubSpot ecosystem (Service Hub, CMS Hub, Operations Hub) under one roof.
  • · You need fully GA AI features today and can't wait for our beta to open.
// FAQ

Common questions.

Can I import my HubSpot data? +

Yes — CSV import covers contacts, companies, and deals on the Free CRM. Native HubSpot sync is on the roadmap.

Is the free CRM really free, or is it free-trial-disguised-as-free? +

Genuinely free. No time limit, no user cap, no contact cap, no 'free for the first 100 contacts' tricks. Workflow automation, sequences, and custom reports are all on the free tier.

How does '$49 per agent' compare to Sales Hub Pro? +

Sales Hub Pro is $90/user/month. For a 5-person team that's $450/month, before any add-ons. All five of our agents enabled is $245/month flat. The break-even is around 3 reps.

What's missing vs HubSpot today? +

The biggest gap is the marketing hub (we don't do email marketing campaigns, landing pages, or content scoring). And the integration count — HubSpot has 1,500+, we have 100+. If those matter to your motion, stay on HubSpot.

Try B2B CRM
for free.

The CRM is genuinely free. Request beta access to add the AI agents.

REQUEST BETA ACCESS