THE OUTREACH
AGENT
= AI SDR.
An AI SDR that drafts personalised first-touch outreach for every account in your pipeline — using live research, your ICP, and your team's best-performing copy. Your reps approve and send.
Every B2B sales team's first scaling problem is the same: the SDR seat. Hire too early and you burn cash on someone learning the product. Hire too late and pipeline starves. The Outreach Agent solves this differently — it produces SDR-quality first-touch outreach without the SDR seat. Reps stay in the loop on what gets sent, the agent does the work nobody loves: research, drafting, follow-up cadence, A/B variants.
Replaces the work, not the rep.
- → Researches the account from scratch before drafting (uses the Research Agent's brief if active).
- → Drafts a first-touch email tailored to the prospect's role, vertical, and recent triggers (funding, hiring, tech change).
- → Drafts a parallel LinkedIn first-touch — same context, different tone, native length.
- → Suggests a 3–5 step follow-up cadence with timing and trigger-based branches.
- → A/B tests subject lines and opening sentences automatically; the winning variant becomes the new default.
- → Surfaces the rep's own past best-performing copy and learns their voice over time.
Step by step.
AGENT TRIGGERED
When a deal moves to 'Outreach' stage in your pipeline (or you tag a contact), the Outreach Agent picks up the work automatically. No 'click to generate' button — it's already drafted by the time the rep opens the deal.
DRAFT IN INBOX
The agent writes a personalised first-touch email and LinkedIn message, both grounded in the account's research brief and the rep's voice. Drafts land in the rep's CRM inbox with a one-click 'Send' or 'Edit' action.
REP APPROVES & SENDS
The rep reviews, optionally edits, and sends. The agent logs the touch to the deal timeline, schedules the next follow-up, and updates the cadence variant the rep just chose.
What's inside.
PERSONALISED FIRST-TOUCH EMAIL
Email body written for this exact prospect, in your team's voice, referencing the trigger event that justifies the reach-out.
LINKEDIN MESSAGE PARALLEL
A LinkedIn version of the same context — shorter, conversational, native to the medium. Sent from your rep's account, not a bot.
FOLLOW-UP CADENCE
3–5 step sequence with timing, escalation, and trigger-based branches. Pauses automatically on reply.
A/B SUBJECT LINE TESTING
Two variants per send; the agent picks the winner once you have statistical significance and rolls it out as the new default.
VOICE LEARNING
The agent learns your rep's tone from past sent emails. Drafts feel like the rep wrote them — because they're trained on what the rep writes.
TRIGGER-BASED PERSONALISATION
Hooks into the Research Agent's signals — hiring, funding, tech-stack change, leadership move — and references them naturally in the opening line.
Human sdr vs. the agent.
- · 30 minutes researching each account
- · Generic templates with [first name] tokens
- · Burns out after 60 emails/day
- · $60–80k/year fully loaded
- · Inconsistent cadence (forgets follow-ups)
- · Voice drift across team
- → Account researched in seconds; brief attached to deal
- → Personalised body, written for this prospect
- → Drafts 600/day at constant quality
- → $49/month, flat
- → Cadence runs deterministically; pauses on reply
- → Each rep's drafts match their own voice
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